FAQ • Why error #131049 occurs when sending to WhatsApp
There may be a delivery error when sending a promotional message to WhatsApp:
msg_err: This message was not delivered to maintain healthy ecosystem engagement. (#131049), this happens if the subscriber has recently received too many marketing messages from various companies on WhatsApp. Also, the WhatsApp system can detect that the user rarely opens or responds to advertising messages and blocks marketing messages to the subscriber..
To fix the error:
– Wait at least 24 hours before resending the advertisement message.;
– If the message is not an advertisement, try registering a service template.;
– Ask the subscriber to write first to open a dialog session initiated by the user.;
– Reduce the frequency of mailings and target only active, engaged subscribers..
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