The subscription fee for the sender's name for the Beeline operator is being changed (Russia)
21.04.2026

Starting from
01.05.2026, the Beeline operator changes the terms of the subscription fee - a
fee of 2080 rubles/month will be charged for the allocation and maintenance of each registered sender's name for sending advertising, service or transactional messages. The one free name rule is lifted.
For clients who agree to the new terms of the operator, it is necessary to enable the option "
Use the name of the Beeline operator with 01.05.2026 for a more favorable tariff with payment of 2080 RUB per month for each name" in their personal account, Settings menu -
Sender names..
The option will be enabled automatically if the client's traffic in March or April exceeded 1000 SMS to the Beeline operator's network..
Names without this option activated will be disabled by the operator from paid registration automatically from 01.05.2026. In this case, the SMS cost will be calculated according to the
tariff with free names.
The subscription fee for the name service is deducted from the client's balance every 1 day of the month, regardless of their actual use. To disable a paid name, you must send a corresponding request to names@smscentre.com by the 29 day of the month preceding the billing date..
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